Nymi

 

Nymi

Helping ground an innovative start-up.

Nymi is a wearable tech startup based in Toronto that needed a hand getting their brand ready to transition from developer to consumer use. I predominantly worked to create UI elements which were developed iteratively along with brand guidelines.


TEAM

JOURNEY CX


SCOPE

market research
prototyping
User Testing
Branding
UI DESIGN


2014

 
 
 

The website was completely redesigned to reflect this new visual and strategic direction. Journey maps and wireframes were created, prototyped, and tested. 

 
 
Nymi-Product-Page-v3.png
 
 

Expanding the brand

Other key pieces were a visual overhaul of the Software Development Kit, Companion Application, newsletters, support forums, and white papers.

 
 
 
 
 
 

Nymi has since pivoted to focus on their enterprise clients. Although they’ve gone through another website refresh, the brand guidelines created are still being used as reference.