EDIT: Expo for Design, Innovation & Technology
Guiding visitors through an abandoned factory.
When I began at Design Exchange, EDIT: Expo for Design, Innovation, and Technology was an idea that was three years away from actualization. I assisted the EDIT team with solidifying the brand direction, designing proposals, and creating marketing assets allowing me to become familiar with the content and overall direction of the festival.
As EDIT approached, I began creating a wayfinding system based on a rough brand guidelines and ever-changing floor plans.