DXI

 

DX Intersection: Dispatch

A fundraiser celebrating everything creative and Canadian.

By being involved in the early stages of planning, I was able to capture goals for the annual fundraiser from the event committee and stakeholders. I took high-level ideas and discussions, distilled them down, and helped make them marketable.

One of the main goals of the fundraiser was to introduce a fresh batch of designers and philanthropists to DX as they were embarking on EDIT, their biggest project to date.


TEAM

Design exchange


SCOPE

Event branding
advertising
wayfinding
EVENT PLANNING


2016

 
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The identity reflected the anticipation and optimism the organization felt for the upcoming year, while highlighting the talent for the evening. It was hip, impactful, and Canadian.

 
 

The Crowd

The event marketing was targeted to general partygoers as well as VIPs. The different demographics required tailored messaging of each digital and print asset while retaining the core identity and ensuring consistency across all channels.

 
 
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Getting Around

A wayfinding system was created by observing the natural movements of past guests throughout the spaces. Using digital and printed signage, I was able to provide directions, sponsorship recognition, notices, and the evening’s itinerary in the right place at the right time.

 
 
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The fundraiser was the most successful to date and attracted a new batch of intrigued Torontonians, with my own personal highlight of the evening being bringing a bottle of champagne to one of Drake’s producers!