About

 
 

Erica Crossfield

I began my career in Vancouver and gained experience in branding, graphic design, and environmental design for the real estate, hospitality, retail, and health care industries through freelance and studio work. Three years later, I moved to Toronto where I have now been based for five years. During this time I've been able to develop my skills and pursue web and UI design. 

Throughout my eight years in the design world, I have had the opportunity to work with amazingly talented people who inspire me to create visuals for their vision. I am continuously studying and learning new techniques to push my work one step further.

One of my strongest skills is balancing creativity and imagination with realistic and lean parameters.

I'm currently looking for new challenges. 

 
 

Work Experience

Jul 2015-Present

Graphic Designer
Design Exchange

In the 2+ years at Design Exchange, I have become an integral part of the team providing insights, always offering a helping hand, and pushing creative to the next level.

At DX, I am responsible for designing for all programming, sponsorship, and marketing initiatives. For large programs, I present concepts and applications to committees of industry leaders as well as senior staff members.

I have also had the opportunity to dip my toes into exhibition design and installation.

 

SEPT 2017

Wayfinding Designer
EDIT: Expo for Design, Innovation & Technology

A Design Exchange initiative, the expo was launched in the fall of 2017. I assisted the EDIT team by creating an on-site wayfinding system and install signage for nearly 150,000 sq. ft. of an abandoned factory.

With a very short timeline, tight budget, and loose brand guidelines, I worked closely with the operations and marketing teams to ensure all their needs were met. The signage served the purpose of directing 30,000 visitors over 10 days throughout the expo.

 

Aug 2014-oct 2015

Visual Designer
Journey Ventures

I was given the opportunity to work with Journey despite my lack of web design experience at the time. I was able to learn by doing while being surrounded by a team of creatives and developers. Within the year, I was the lead designer with the studio's largest clients.

I learned to take a holistic approach to design which included many rounds of journey mapping, testing, and creating designs that could be expanded on and implemented by the client's team.

 

JUN 2009-Apr 2014

Graphic Designer + Production Manager
ROLLOUT Creative

ROLLOUT is a wallpaper design studio that I came to as a recent grad and began as a production assistant. I committed to learning the industry early on, and eventually became production manager and designer on a number of large projects. Because our team was small, I was able to dig my heels in and grow as a designer while learning how to communicate with clients, suppliers, and contractors.

 
 

Creative Skills

Graphic Design
Branding
Environmental Design
UI/UX
Exhibition Design
Icon Design

Technical Skills

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe After Effects
Invision
Mailchimp
Sketch
Wordpress
Asana

Education

Art Institute of Vancouver, Graphic Design Diploma

Node Center for
Curatorial Studies,

Exhibition Design